Welcome to Amberdata's Podcast series featuring leaders in the Crypto space where we go in-depth and dive into various topics. In this episode, Izzie Henderson, Senior PMM of Amberdata, interviews Chris Yin, Co-Founder and CEO of Plume Network.
In this episode, Izzie Henderson interviews Chris Yin, Co-Founder and CEO of Plume, a blockchain optimized for RWA with over 180 native apps and protocols. They discuss real-world assets, stablecoins, the institutional growth of RWA, and non-traditional assets and their use cases on-chain.
Introduction to Plume Network
Plume Network is a blockchain ecosystem designed to optimize the tokenization of real-world assets (RWAs), making them more accessible and efficient. With over 180 apps and protocols built on the platform, it has garnered significant adoption, representing over $5 billion in assets. Plume’s goal is to bridge the gap between traditional financial assets and the decentralized world of crypto, enabling a seamless integration that allows for global liquidity and decentralized finance (DeFi) applications.
Background and Founding Story
Plume's CEO and co-founder, Chris Yin, has an extensive background in both enterprise software and venture capital. His journey began in enterprise software, where he co-founded a company focused on expense management, which was acquired quickly. Later, he helped scale a company called Koopa Software, which went public. His venture into crypto began when he worked with Rainforest, a distributed product testing platform, and observed the emerging demand for stablecoins, particularly in regions experiencing high inflation. This experience spurred his interest in decentralized finance, ultimately leading to the creation of Plume Network.
The Rise of RWAs in Crypto
RWAs, including real-world assets such as real estate, commodities, and fiat-backed tokens, offer a promising opportunity to bring real-world financial products onto the blockchain. Plume’s focus on tokenizing RWAs taps into the growing need for liquidity, price discovery, and easier access to traditionally illiquid assets. The traditional finance world is often encumbered by inefficient, paper-heavy processes, particularly in industries like real estate, where asset transactions are slow and costly. By leveraging blockchain technology, RWAs can be tokenized, making transactions faster, cheaper, and more accessible to a global audience.
Plume Network’s Approach to RWAs
Plume Network provides a comprehensive ecosystem that facilitates the tokenization of RWAs and supports the growth of decentralized applications. It offers tools for the seamless onboarding of both physical and digital assets, making them usable in the crypto ecosystem. Plume’s focus on developing infrastructure for RWAs is designed to allow for frictionless transactions, improved liquidity, and efficient price discovery, which will benefit both institutions and retail users.
Institutional Use of RWAs and Stablecoins
Stablecoins, backed by real-world assets like the US dollar, have already become a critical on-ramp for both institutional and retail users into the world of crypto. Plume views stablecoins not just as a crypto asset but as an integral component of the RWA landscape. By offering stablecoins as a bridge between the traditional finance world and the crypto ecosystem, Plume helps users navigate the volatility of the crypto market while enjoying the benefits of blockchain technology.
In addition, Plume is focused on supporting emerging markets where stablecoins provide a way to combat local currency volatility and inflation. By enabling cross-border payments, remittance solutions, and access to US dollar-denominated assets, Plume is targeting regions like Latin America, Africa, Eastern Europe, and the Middle East, where stablecoins are increasingly becoming part of everyday transactions.
The Growing Demand for Treasury-backed RWAs
The rise of treasury-backed RWAs, including tokenized government bonds and assets backed by US treasuries, has attracted institutional investors looking for low-risk, yield-bearing investments. In 2024, there has been an increase in efforts to tokenize investment funds and treasuries, with notable players like UBS launching such products on Ethereum. This reflects a broader trend where real-world yields, such as those from US Treasury-backed assets, are increasingly sought after in decentralized finance markets.
Plume sees significant opportunities in this space as investors seek the stability and security of treasury-backed assets while also enjoying the liquidity and accessibility of blockchain networks. The rise of tokenized treasuries and other RWAs offers a way to introduce new liquidity into the crypto ecosystem while appealing to institutional investors.
Future Outlook and Market Potential
The future of RWA (Real World Assets) in the crypto ecosystem is full of potential, but it will require time for maturation. While the momentum in crypto adoption is undeniable, the broader institutional adoption will not happen overnight. Much like the Gold ETF, which took a year of sideways movement before it gained traction, the process for RWA adoption will follow a similar trajectory. Institutions will take time to move, and the technology needs to prove itself over a longer period. The current global environment, with challenges such as economic instability and geopolitical tensions, makes this process even more complex. However, with the ongoing shifts in institutional mindset and growing interest in digital assets, we are seeing increased inflows since the election, indicating a positive trend.
Institutional Adoption
The key to institutional adoption is not just the cost-saving benefits of crypto, but the ability to access new markets, products, and opportunities. Crypto, at its core, offers a way to introduce novel products and markets that were previously unimaginable. This can range from creating decentralized liquidity pools to tokenizing assets that have never been on-chain before. The critical aspect is to highlight how these assets can not only save money but, more importantly, create new avenues for generating wealth and reaching new customer bases. By doing so, we’re moving beyond traditional asset classes and into an entirely new realm where we can create and innovate.
In the near term, RWA adoption will further benefit from clarity in regulation. As the regulatory landscape becomes more defined, particularly with the increasing likelihood of a pro-crypto administration and a clearer SEC stance, institutions will have the confidence to enter the market in a more aggressive and informed way. This increased regulatory clarity will enable better market infrastructure and reduce the risk profile for institutional players, leading to a larger influx of capital into the RWA space.
Are you entering the space?
For those looking to enter this space, platforms like Plume are making it easier for both builders and investors. Through various programs like Take Flight and the Aviation Academy, individuals can access resources, partnerships, and funding to create innovative RWA solutions. Plume’s ecosystem is designed to simplify the process of creating, trading, and managing RWAs, and as adoption grows, it will open doors for a wider range of participants, from individual investors to large-scale institutions.
Conclusion
Plume Network represents a significant step forward in the integration of blockchain technology with traditional finance. By focusing on RWAs, the platform addresses key challenges such as liquidity, accessibility, and inefficiency in traditional asset markets. With a growing ecosystem, increasing adoption, and a strategic focus on stablecoins and treasury-backed assets, Plume is poised to continue driving innovation and adoption in the decentralized finance space.